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• With more than 57 million currently active blogs, Web logs are easy to link to one another so that information posted spreads quickly, making them an effective sales, marketing, or promotional tool. This exciting book features interviews and conversations with 30 of the most experienced bloggers and offers unprecedented advice on how to start and maintain a blog, attract and measure audiences, and profit from blogs. Readers can then visit each blog to see how the advice and methodology from each blogger is implemented and successfully put into action.
• The featured bloggers are the top in their respective fields and they share the single most-important element to their success, in addition to tips on selecting topics, researching, writing, dealing with problems and "lurkers," and more
• Reveals techniques for publicizing blogs (online and off), using blogs for marketing, and getting others to participate
• Featured bloggers include:
• Thomas Dolby (thomasdolby.com)
• David Rothman (Teleread.org)
• Chris Anderson, Editor-in-Chief of Wired
• Mark Frauenfelder (BoingBoing.com)
• Michael Arrington (techcrunch.com)
• Robert Scoble (scobleizer.com)
• Peter Rojas (engadget.com)
• Ina Steiner (AuctionBytes.com)
• Gina Trapani (Lifehacker.com)
• Alex Pareene (wonkette.com)