The world seems to have gone blogwild. More and more personal blogs appear every day, and businesses large and small are realizing that blogging can be a dynamite sales, marketing, and communications tool. Blogs are cheap to set up and operate, and they can humanize a company's image, start the buzz on a new product, and get instant customer feedback.

Do you have a blog? Does your business? It's not too late to get started. Written by a well-known blogging expert and evangelist, Blogwild! walks would-be bloggers through the entire process and shows you just how easy it is to get up and running. More than just Blogging for Dummies, this humorous and indispensable book includes:
• a brief history of where blogs came from, where they are now, and where they're going
• eight keys to a successful business blog
• everything you ever wanted to know about blog software
• the latest trends in multimedia blogging with audio and video
• five necessary elements of your blog's persona
• and lots more!

With Blogwild! you'll discover that wildly effective blogging is within the reach of every business.