Blue Ocean Strategy

How to Create Uncontested Market Space and Make Competition Irrelevant

Average vote of 147
| 10 total contributions of which 10 reviews , 0 quotes , 0 images , 0 notes , 0 video
In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. ...Continua
Ha scritto il 03/08/14
Inspiring mental food
Provide inspiring concepts and the steps for creating blue ocean strategy.
Ha scritto il 11/02/12
great book on strategy.
Ha scritto il 10/08/10
the book does a good job at explaining that traditional industry analysis (red ocean strategy ala porter) is not the only viable strategy. it provided numerous examples of blue ocean strategy in which the rules of the game are changed. the analytic ...Continua
Ha scritto il 27/02/10
Wow! I loved this book. It gave me a perspective on which companies from the past and which companies today create themselves in an elevated category higher than all the rest. Some corporations are stuck in price war syndromes while others soar so ...Continua
Ha scritto il 26/08/09
SPOILER ALERT
This book was translated in dozens of languages, so, it gotta be good, right? It is good, as it managed to put forth the concept and framework of blue ocean through many lively examples. I found the canvas, grid and the action framework quite

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