However, it does feel that the authors are trying to fit the examples into the their particular theory. The only major problem I have is that, it does not quite tell me whether blue ocean strategy can fail. OK, Cirque du Soleil was a success that fitted the model, and if there is an updated edition of the book, the Nintendo Wii would fit nicely too. But there were no examples or cases to show that companies failed while "swimming" in the blue ocean.
Still, the concept does stick well to the back of my mind. It is a good book, but it is not serious enough to be put along side scientific management theories....Continua