Blue Ocean Strategy
How to Create Uncontested Market Space and Make Competition Irrelevant
By W. Chan Kim
Like Blue Ocean Strategy ?
Join aNobii to see if your friends read it, and discover similar books!
Winning by not competing: a fresh approach to strategy Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market Continue
Winning by not competing: a fresh approach to strategy Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of competitive strategy are not the way to create profitable growth in the future. In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renée Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes not from battling competitors, but from creating “blue oceans”: untapped new market spaces ripe for growth. Such strategic moves—which the authors call “value innovation”—create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans. A landmark work that upends traditional thinking about strategy, this book charts a bold new path to winning the future.
- English Books
- Hardcover 256 Pages
- ISBN-10: 1591396190
- ISBN-13: 9781591396192
- Publisher: Harvard Business School Press
- Publish date: 2005-02-03
- Dimensions: 193 mm x 967 mm x 1,547 mm Just how big is that?
- Also available as: Audio CD , eBook
- In other languages: other languages 简体书 , Libros en Español