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  • This book was translated in dozens of languages, so, it gotta be good, right? It is good, as it managed to put forth the concept and framework of blue ocean through many lively examples. I found the canvas, grid and the action framework quite inspiring and has certainly put certain business case s ... Continue

    This book was translated in dozens of languages, so, it gotta be good, right? It is good, as it managed to put forth the concept and framework of blue ocean through many lively examples. I found the canvas, grid and the action framework quite inspiring and has certainly put certain business case studies in perspective for me.

    However, it does feel that the authors are trying to fit the examples into the their particular theory. The only major problem I have is that, it does not quite tell me whether blue ocean strategy can fail. OK, Cirque du Soleil was a success that fitted the model, and if there is an updated edition of the book, the Nintendo Wii would fit nicely too. But there were no examples or cases to show that companies failed while "swimming" in the blue ocean.

    Still, the concept does stick well to the back of my mind. It is a good book, but it is not serious enough to be put along side scientific management theories.

    

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• ― 文若 said on Aug 26, 2009 about the Hardcover edition| Add your feedback

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  • Section 1[return]Branding, Communications and Marketing

    

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• ― Jonaschau said on Jul 18, 2009 about the Hardcover edition| Add your feedback

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  • The new paradigm of corporate strategy

  • This book represents a real revolution in the way we think to Strategic Planning. With a lot of real examples, the book answer to a question that is really crucial in more and more competitive market:"How can I get out from a red ocean full of competition and start swimming in a blue ocean?". A key ... Continue

    This book represents a real revolution in the way we think to Strategic Planning. With a lot of real examples, the book answer to a question that is really crucial in more and more competitive market:"How can I get out from a red ocean full of competition and start swimming in a blue ocean?". A key reading for all the people involved in strategy and marketing.

    

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• ― Francesco Arlotti said on Jun 24, 2008 about the Hardcover edition| Add your feedback

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  • Poteva essere un bell'articolo.

  • L'idea di fondo e' interessante e anche alcuni spunti nel libro lo sono. Un decimo delle pagine erano pero' sufficienti per esprimere il concetto.

    

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• ― Marco (marcoandolfato) said on Nov 25, 2007 about the Hardcover edition| Add your feedback

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  • it's pretty cool a simple book and introduce new concept 'blue ocean' in a simple ways with examples as well.
    'how to create uncontested market space and make the compeition irrelevant'
    highlights 6 principles : show how to reconstruct market boundaries, focus on the big picture, reach be ... Continue

    it's pretty cool a simple book and introduce new concept 'blue ocean' in a simple ways with examples as well.
    'how to create uncontested market space and make the compeition irrelevant'
    highlights 6 principles : show how to reconstruct market boundaries, focus on the big picture, reach beyond existing demand, get the strategic sequence right, overcome organizational hurdles, and build execution into strategy.
    'value innovation' - create powerful leaps in value for both the firm and it buyers, rendering rivals obsolete and unleashing new demand.
    it also links with 'tipping point leadership'. - shows managers how to mobilize an organization of a blue ocean strategy. it deals with organizational risk. it lays out how leaders and managers alike can surmount the cognitive, resource, motivational, and political hurdles in spite of limited time and resources in executing blue ocean strategy.'
    tipping points - it hinges on the insight that in any organization, fundamental changes can happen quickly when the beliefs and energies of a critical mass of people create an epidemic movement toward an idea. key to unlocking an epidemic movement is concentration, not diffusion.
    a cool book from harvard business school press.

    

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• ― Jackie (jackie120003) said on Aug 6, 2007 about the Hardcover edition| Add your feedback

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