The emergence of the boutique in the 1960s offered fashion to the young and the "cool". Old-fashioned manufacturing practices and the rigid attitude of buyers gave maverick designers the impetus to start their own businesses. The boutique revolutionized shopping, stimulated a new interest in self-image, and became a venue for customers to meet and entertain friends. The first book to chronicle the social and cultural phenomena of the boutique, this beautifully illustrated volume showcases the key players of the era including Barbara Hulanicki of Biba, Sir Paul Smith, Alice Pollock, John Bates, and the photographers, models, and fashion editors of the time. Illustrated with superb photographs and illustrations from the 60s, this is an invaluable resource for all students of fashion design, and a fascinating read for both the fashion and sixties enthusiast.