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Book Description
"This book is a lot of fun ... Haig wants to educate as well as to entertain, and at this he succeeds. ... Anyone with a professional interest or involvement in brand management should read this book." -- Anthony Di Benedetto, Professor of Marketing, Temple University in Journal of Consumer MarketinContinue
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Book Details
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- English Books
- Hardcover 310 Pages
- ISBN-10: 0749439270
- ISBN-13: 9780749439279
- Publisher: Kogan Page
- Pub date: May 01, 2003
- Dimensions: 1548 mm x 1032 mm x 194 mm Just how big is that?
- Also available as: Paperback and Others
Prices Change currency & sellers
| ISBN | Edition | List | Sale | Seller |
|---|---|---|---|---|
| 9780749439279 | Hardcover | $29.95 | -- | The Book Depository |
| Other editions → | ||||
| + 1 copy tradable: → | ||||
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