Brand Innovation Manifesto
How to Build Brands, Redefine Markets and Defy Conventions




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Book Description
The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, coContinue
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Book Details
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- English Books
- Hardcover 328 Pages
- Edition: 1
- ISBN-10: 0470027517
- ISBN-13: 9780470027516
- Publisher: John Wiley & Sons
- Pub date: May 23, 2006
- Dimensions: 1484 mm x 1032 mm x 129 mm Just how big is that?
- Also available as: eBook
Prices Change currency & sellers
| ISBN | Edition | List | Sale | Seller |
|---|---|---|---|---|
| 9780470027516 | Hardcover | $60.00 | $48.00 | bn.com |
| -- | $45.00 | ebooks.com | ||
| $60.00 | $27.88 | The Book Depository | ||
| Other editions → | ||||