Branding in Asia

The Creation, Development, and Management of Asian Brands for the Global Market

by | Editor: Wiley
Average vote of 2
| 1 total contribution of which 1 review , 0 quotes , 0 images , 0 notes , 0 video
"Paul Temporal shows how the fundamental principles of brand building are transferable to the Asian environment. A diverse collection of Asian caselets should convince us that the 21st century will see the emergence of more Asian regional and global ...Continua
shazzpezzazz
Ha scritto il 09/08/07
This is pretty good if you're looking at things like brand guardianship, marketing communications, and the importance of consistent messaging of your company's brand values. A must read for anyone who needs to do branding for your company in Asia. ...Continua

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