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Book Description
Written by 17 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
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Book Details
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- English Books
- Hardcover 256 Pages
- ISBN-10: 186197664X
- ISBN-13: 9781861976642
- Publisher: Economist Books
- Pub date: Nov 27, 2003
- Dimensions: 1419 mm x 968 mm Just how big is that?
Prices Change currency & sellers
| ISBN | Edition | List | Sale | Seller |
|---|---|---|---|---|
| 9781861976642 | Hardcover | -- | $20.00 | ebooks.com |
| $32.20 | -- | The Book Depository | ||
| Other editions → | ||||
