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Brands and Branding

By The Economist

(3)

| Hardcover | 9781861976642

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Book Description

Written by 17 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.

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Book Details

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  • English Books
  • Hardcover 256 Pages
  • ISBN-10: 186197664X
  • ISBN-13: 9781861976642
  • Publisher: Economist Books
  • Pub date: Nov 27, 2003
  • Dimensions: 1419 mm x 968 mm Just how big is that?
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ISBN Edition List Sale Seller
9781861976642 Hardcover -- $20.00 ebooks.com
$32.20 -- The Book Depository
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