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Written by 17 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
Book Details
- English Books
- Hardcover 256 Pages
- ISBN-10: 186197664X
- ISBN-13: 9781861976642
- Publisher: Economist Books
- Pub date: Nov 27, 2003
- Dimensions: 22 cm x 15 cm Just how big is that?
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| ISBN | Edition | List | Sale | Seller |
|---|---|---|---|---|
| 9781861976642 | Hardcover | $41.35 | -- | Amazon US |
| £20.00 | £20.00 | Amazon UK | ||
| $35.70 | $35.70 | Amazon CA | ||
| ¥4611.00 | ¥3920.00 | Amazon JP | ||
| €30.77 | €30.77 | Amazon FR | ||
| -- | €33.5 | Amazon DE | ||
| Other editions → | ||||
