The secrete is, some founders institutionalised their spThe author is trying to distinguish why some great companies can only substain when the founders was running the company, and why some other great companies can last for hundred of years.
The secrete is, some founders institutionalised their spirits and believe into the company's system. In this way, the company can substain with these ideas alive. But for those founders failed to do so, the companies loses the edge after the founders left. In the authors' word - to create tangible mechanisms to preserve the core and stimulate progress. By -
1. BigHairy Audacious Goal
2. Cult-like culture
3. Try a lot of stuff and keep what works
4. Home-grown Management
5 Good enough Never is