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Business-to-business marketing

strategies and implementation

By Daniel Michel

Others | 9780333921944

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Book Description

This text is an adaptation of a successful French text which is now into its
second edition. A major strength of this text is the European perspective it ...

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Book Details

  • English Books
  • Others 469 Pages
  • ISBN-10: 0333921941
  • ISBN-13: 9780333921944
  • Publisher: Palgrave MacMillan
  • Pub date: Jan 18, 2003
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9780333921944 Others $115.00 -- The Book Depository
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