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Once, new and disruptive technologies were restricted to the reckless-or those with nothing to lose. No more. In an era where agility has become utterly crucial to success, every business must effectively exploit emerging technology. In the wake of the Internet bust, it's far more challenging to identify technologies that offer true business value. But the rewards are enormous--as are the risks of failing to do so, or of making the wrong choices.

In "Business Innovation and Disruptive Technology: Harnessing the Power of Breakthrough Technology for Competitive Advantage," Nicholas D. Evans presents a systematic framework for choosing emerging technologies, making investments, limiting risk, measuring ROI, and delivering results. Evans reviews the key drivers of the next wave of business and technical innovation, and reviews key technologies now poised for mass-market adoption. He then assesses long-term technology trends--from "software as a service" to next-generation human-computer interfaces--helping you understand and account for their likely implications.

Look elsewhere for "gee whiz": "Business Innovation and Disruptive Technology" is relentlessly business-focused, with real case studies, real metrics, and serious strategic guidance. Whether you're an executive, board member, line-of-business leader, strategic planner, technical manager, system architect, investor, entrepreneur, or consultant, you'll find no better guide to achieving competitive advantage via the next wave of disruptive technology--and the waves that will follow in its wake. * Not "first mover": smart moverIntelligently applying the right technologies to the right challenges* Extending your radar:Detecting disruptive technologies sooner Scanning the horizon for breakthroughs that can transform your business* The new technology adoption lifecycleWhy yesterday's approaches to emerging technology are no longer adequate* Leveraging new technology in a "back to basics" eraRefocusing new technology investments on the fundamentals: delivering real and enduring value* Next-generation technologies that are ready for prime timeWeb services, real-time computing, P2P, business process management, m-business, and enterprise security: achieving real ROI right now* Delivering on the promise of the Internet-finallyThe "missing links" that'll help you realize the productivity gains and cost reductions the Internet promised * The future: It's closer than you thinkThree, five, ten years out: planning for the revolutions that still lie ahead"Business Innovation and Disruptive Technology sensitizes every functional and general manager, beyond the CIO and CTO, to the importance of keeping abreast of emerging technologies, and not becoming passive after the dot-com busts. Evans' book provides a practical roadmap for the meaningful application of tomorrow's technologies today, to add real corporate value." --Carl Yankowski
Former CEO, Palm and former President, Sony Electronics"The blurring speed of technology innovation rates requires a robust corporate technology 'radar' for firms to keep up and take advantage of new innovations. Mr. Evans' deep insights and perspectives will provide an extremely useful framework to guide companies as they articulate their technology evaluation processes and translate emerging technologies into bottom line results."Charles J. Marinello
Director, StrategicPlanning
Texas Instruments, Inc. "Today's business landscape is seeded with a growing number and variety of advanced software solutions. No longer can knowing about them be assigned to an IT priesthood alone. Going forward every business will need to learn how to identify and leverage potentially disruptive technologies. The business case for adoption and implementation must be crystal clear even if the technical details remain obscure. Nick Evans' Business Innovation and Disruptive Technology is the very best book I've seen at surveying the categories of emerging solutions on this new landscape and linking their value propositions to strategies for implementation. I highly recommend this book to executives and managers who plan to capitalize on the opportunities ahead."Don Hicks
Professor of Political Economy and Public Policy
University of Texas at Dallas "Business Innovation and Disruptive Technology provides tremendous insight and structure into the chaotic world of managing the identification and implementation of new technologies in the enterprise." Matthew Bowers
Vice President, New Ventures
Incucomm

Leveraging the next wave of disruptive technology for maximum competitive advantage.Discover disruptive technologies sooner, evaluate them more accurately, and implement them more profitablyWeb services, real-time computing, P2P, business process management, m-business, enterprise security, and much moreTomorrow's breakthroughs: "software as a service," electronic tagging (RFID), telematics, location-based services, new user interfaces and AI applications, and moreDetailed case studies and realistic metrics from early adopters

Another technological revolution isabout to occur. "Business Innovation and Disruptive Technology" shows you exactly how to profit from it.

Nicholas D. Evans shows how to discover powerfully disruptive technologies more quickly, evaluate them more accurately, and implement them more profitably. He identifies powerful new opportunities for competitive advantage while offering specific recommendations, detailed early-adopter case studies, and realistic metrics.

Evans presents business-focused introductions to Web services, real-time computing, P2P, business process management, m-business, and enterprise security. Next, he previews tomorrow's disruptive technologies-including electronic tagging (RFID), new user interfaces, telematics, location-based services, new AI applications, and tomorrow's #1 megatrend: "software as a service."

For each, Evans reviews scenarios, applications, benefits, risks, strategies, and implementation issues: all you need to know to transform promises into measurable business value. [예스24 제공]