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Book Description

Do your business memos get the results you want?Do you panic when it's time to write your monthly sales report, or that deal-clinching letter to a potential client?If so, you're not alone.Many people who write on the job feel unsure about their skills, and wish there were simple guidelines for getting started and expressing themselves in winning ways.Wilma Davidson's clear, practical guide to business writing has established itself as a steady seller and an excellent primer for anyone who writes on the job.You'll find examples, cartoons, and anecdotes to illustrate what makes all types of business writing work.Newly updated, this edition includes tips for perfecting your online writing and PowerPoint presentations and offers sample memos and letters for you to use.Topics include how to: * Create that all-important opening * Choose a layout that enhances readability * Spot the words and phrases that clutter most business writing * Cut out cliches, redundant words, stiff language, and all forms of bias * Achieve just the right note of persuasion or humor * Use tables, graphs, flow charts, and other visuals effectively * Write with confidence, clarity, style, and power"Wilma Davidson gently guides you past the terror of the blank page with humor and practical advice on how to write well.Be sure to include this book in your tool kit for success in business." (Jon Kraushar, President, Kraushar Communications, debate coach for Dick Cheney, and coauthor of You Are the Message)

Book Details
English Books
Paperback 320 Pages
Edition: Revised
ISBN-10: 0312109482
ISBN-13: 9780312109486
Publisher: St. Martin's Griffin
Pub date: May 01, 2001
Dimensions: 23 cm x 18 cm x 2 cm Just how big is that?
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