Buyology

Critics

• Secrets of shopping? We don't buy it...

  Comments ( 0) Add to My Stories Martin Lindstrom's latest book enticingly promises to lay bare the workings of our brains when we choose one product over another. It promises valuable insights from a multi-million-pound series of experiments using fu ... (read full critics)

  dailymail published on Tue, 21 Sep 2010

3 Reviews

• 2 people find this helpful

  

  ... because religion and shopping aren't very different!

  The book in one sentence: Marketing and neuroscience shed light on why people buy!

  My thoughts: Why do some people's heartbeats race when they see a shiny red Ferrari? Why do some cringe at the sound of a specific ringtone? And why is it that when you those familiar white earbuds, you know right aw ... (continue)

  The book in one sentence: Marketing and neuroscience shed light on why people buy!

  My thoughts: Why do some people's heartbeats race when they see a shiny red Ferrari? Why do some cringe at the sound of a specific ringtone? And why is it that when you those familiar white earbuds, you know right away what brand it is?

  Based on age-old marketing ploys and neuroscience, Martin Lindstrom set out to reveal why. Neuroscience reveals what surveys and interviews can't - and it can't lie! Hooking up subjects to MRI-like machines, he found out that when shown certain brand names, it triggered a response in the part of the brain associated with having a religious experience! Which is a scary thought -- shopping as a new religion? There are tons more insights, but this resonated with me.

  I've enjoyed Malcolm Gladwell's books and Buyology: Truth and Lies About Why We Buy is among the new kids on the block. I am not really a shopaholic, but I am always interested in the psychology of people! I found this book a quick, interesting and easy-to-read.

  Verdict: Think twice before you succumb to an impulse buy!

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  guiltlessreader aka screamingbanshee said on Jun 5, 2010 | Add your feedback

• 1 person find this helpful

  *** This comment contains spoilers! ***

  

  Buyology is wordy and except for the first few chapters is empty.
  This book is filled with personal little stories about the author's life that make the reading heavy.
  I'm certain he's a guru in neuromarketing but also that he won't reveal hardly anything about it.

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  Mark said on Mar 21, 2009 | Add your feedback

• 

  Provocatorio.

  Ottimo per aprire riflessioni nuove sul comportamento dei consumatori anche se alla fine manca una sintesi convincente e rimane una interessante raccolta di aneddoti.

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  Marco Rotondo said on Jan 17, 2011 | Add your feedback

Book Details

• Rating:
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• English Books
• Hardcover 256 Pages
• ISBN-10: 0385523882
• ISBN-13: 9780385523882
• Publisher: Doubleday Business
• Pub date: Sep 09, 2008
• Also available as: Paperback and Others

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