Buyology

How Everything We Believe About Why We Buy is Wrong

Average vote of 113
| 4 total contributions of which 4 reviews , 0 quotes , 0 images , 0 notes , 0 video

Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many m

Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time.



These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.

...Continua
Ha scritto il 18/08/13
Grande Lindstrom!
Da quando l'ho letto per me fare la spesa non è più la stessa cosa. L'autore è un addetto ai lavori e svela trappole, trucchi e inganni che i pubblicitari tendono ai consumatori ignari per rendere appetibili i prodotti che acquistiamo ogni giorno. La ...Continua
Ha scritto il 14/09/10
We buy, but it is the brain who makes the decision and most of the time we are not aware of that. Shocking news, but this is neuromarketing.
  • 1 mi piace
Ha scritto il 05/06/10
... because religion and shopping aren't very different!
The book in one sentence: Marketing and neuroscience shed light on why people buy!

My thoughts: Why do some people's heartbeats race when they see a shiny red Ferrari? Why do some cringe at the sound of a specific ringtone? And why is it tha
...Continua
  • 2 mi piace
Ha scritto il 21/03/09
SPOILER ALERT
Buyology is wordy and except for the first few chapters is empty.
This book is filled with personal little stories about the author's life that make the reading heavy.
I'm certain he's a guru in neuromarketing but also that he won't reveal
...Continua
  • 1 mi piace

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