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Book Description
Shea and Burton present an updated and expanded version of Shea's 1996 guide to and analysis of modern American political campaign communication. They cover all aspects of present-day political campaigns, from understanding the context of a particular campaign to strategic thinking to specific voter contact techniques.
- Book Details
- English Books
- Rating:
(1)
4 stars 
3 stars 2 stars 1 star - Paperback 256 Pages
- Edition: Rev&Expand
- ISBN-10: 0275970949
- ISBN-13: 9780275970949
- Publisher: Praeger Paperback
- Pub date: Jun 30, 2001
- Dimensions: 23 cm x 16 cm x 2 cm Just how big is that?
- Also available as: Hardcover
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