Changing Minds

The Art And Science of Changing Our Own And Other People's Minds (Leadership for the Common Good)

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Think about the last time you tried to change someone’s mind about something important: a voter’s political beliefs; a customer’s favorite brand; a spouse’s decorating taste. Chances are you weren’t successful in shifting that person’s beliefs in any
Ha scritto il 07/07/07
This is the book that made Howard Gardner famous (also thanks to the US presidential election at the time this book was first published). It is a good reading. This book does not contain tips and tricks how to change someone's mind, but rather

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