Communication Theories
Origins, Methods and Uses in the Mass Media (5th Edition)
By James W. Tankard, Werner J. Severin




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Book Description
The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new Continue
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Book Details
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- English Books
- Paperback 432 Pages
- Edition: 5
- ISBN-10: 0801333350
- ISBN-13: 9780801333354
- Publisher: Allyn & Bacon
- Pub date: Jun 19, 2000
- Dimensions: 1484 mm x 1226 mm x 129 mm Just how big is that?
- Also available as: Others
Prices Change currency & sellers
| ISBN | Edition | List | Sale | Seller |
|---|---|---|---|---|
| 9780801333354 | Paperback | $115.20 | $105.51 | The Book Depository |
| Other editions → | ||||