Competing against Luck

The Story of Innovation and Customer Choice

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The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay ...Continua
Waleswong
Ha scritto il 21/05/18
The concept of the book is simple: what jobs do you expect a product/service does for you? If you can identify it you can make your product/service much more competitive and more appealing to your customers. Of course, whether you can put this into p...Continua

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