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Competitive branding

winning in the market place with value-added brands

By Torsten H. Nilson

(1)

| Hardcover | 9780471984573

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Book Description

... 9780471984573 ...

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Book Details

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    (1)
  • English Books
  • Hardcover 235 Pages
  • ISBN-10: 0471984574
  • ISBN-13: 9780471984573
  • Publisher: Wiley
  • Publish date: 1998-01-01
  • Dimensions: 129 mm x 1,031 mm x 1,534 mm
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