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Consumer Behavior

Buying, Having, and Being

By Michael R. Solomon

(2)

| Hardcover | 9780132186940

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Book Description

Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader Continue

Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. Its incredibly interesting and dynamic content proves hip and engaging, while reflecting the latest research. A four-part organization looks at consumers as individuals, consumers as decision makers, consumers and subcultures, and consumers and culture. For brand managers, marketing research analysts, and account executives.

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Book Details

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  • English Books
  • Hardcover 672 Pages
  • ISBN-10: 0132186942
  • ISBN-13: 9780132186940
  • Publisher: Pearson Education (US)
  • Publish date: 2006-02-20
  • Dimensions: 284 mm x 221 mm x 29 mm Just how big is that?
  • Also available as: Paperback , Others
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