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Content Strategy for the Web

By Kristina Halvorson

(11)

| Paperback | 9780321808301

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Book Description

If you’re like most organizations, your content problems seem insurmountable. Unanswered questions keep you up at night: How much content do you have? Where does it live? What does it say? Who owns it? Is it helping your business and satisfying your Continue

If you’re like most organizations, your content problems seem insurmountable. Unanswered questions keep you up at night: How much content do you have? Where does it live? What does it say? Who owns it? Is it helping your business and satisfying your users?

Maybe you’ve tried a site redesign, a new CMS, and host of other extensive (and expensive!) "improvements." But, the hard truth is that without consistent, compelling content, even the most ambitious web, social, and mobile initiatives will fail. Dealing with content is hard! It’s complicated, time-consuming, and often overwhelming. So where do you start?

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Book Details

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  • English Books
  • Paperback 216 Pages
  • ISBN-10: 0321808304
  • ISBN-13: 9780321808301
  • Publisher: Pearson Education (US)
  • Publish date: 2012-02-10
  • Dimensions: 71 mm x 1,160 mm x 1,457 mm Just how big is that?
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