A manifesto for a radically different philosophy and practice of manufacture and environmentalism"Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael ...
ugh and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask.
In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are).
Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the authors make an exciting and viable case for change.
Number of pages: 193
Format: Reinforced cover for schools and libraries
I can only hope as many designers as possible read this. It takes a little while to get going, but once the authors dive into their vision of eco-effective, cradle-to-cradle design, I could not put this down. This is one of those books that changesI can only hope as many designers as possible read this. It takes a little while to get going, but once the authors dive into their vision of eco-effective, cradle-to-cradle design, I could not put this down. This is one of those books that changes the way you look at the world. The best part is - the book's ideas cannot be dismissed as fanciful or utopian thanks to the many real-world examples of work by the authors. Genuinely inspiring.
Previously: Started reading this just now but the physical book alone is interesting already - a so-called durabook: http://www.durabooks.com/