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Cradle to Cradle

Remaking the Way We Make Things

By William McDonough, Michael Braungart

(24)

| Paperback | 9780865475878

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Book Description

A manifesto for a radically different philosophy and practice of manufacture and environmentalism

"Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visioContinue

A manifesto for a radically different philosophy and practice of manufacture and environmentalism

"Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask.

In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are).

Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the authors make an exciting and viable case for change.

Critics

  • Crade to Cradle: Re-Making the Way We Make Things

    This is an updated edition of a celebrated 2002 industrial manifesto, whose authors (a chemist and architect) also take inspiration from the robustness of natural systems to recommend technological change. Instead of recycling (or, as they say, "down ... (read full critics)

    guardian.co.uk published on Fri, 24 Sep 2010

  • Cradle to Cradle

    Environmentalism is depressing. Who likes to be reminded that our cherished way of life is fundamentally unsustainable, or to contemplate the Spartan lifestyles offered as a remedy (and a penance) by sandal-wearing petition-passers? Still, as good ci ... (read full critics)

    flakmag published on Tue, 31 Aug 2010

3 Reviews

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  • 2 people find this helpful

    I can only hope as many designers as possible read this. It takes a little while to get going, but once the authors dive into their vision of eco-effective, cradle-to-cradle design, I could not put this down. This is one of those books that changes the way you look at the world. The best part is - t ... (continue)

    I can only hope as many designers as possible read this. It takes a little while to get going, but once the authors dive into their vision of eco-effective, cradle-to-cradle design, I could not put this down. This is one of those books that changes the way you look at the world. The best part is - the book's ideas cannot be dismissed as fanciful or utopian thanks to the many real-world examples of work by the authors. Genuinely inspiring.

    Previously: Started reading this just now but the physical book alone is interesting already - a so-called durabook: http://www.durabooks.com/

    Is this helpful?

    Kaeru said on Aug 25, 2008 | Add your feedback

  • Great little book showing a positive vision how we can change the world and be better.

    Is this helpful?

    alper said on Sep 22, 2008 | Add your feedback

Book Details

  • Rating:
    (24)
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  • English Books
  • Paperback 208 Pages
  • Edition: 1
  • ISBN-10: 0865475873
  • ISBN-13: 9780865475878
  • Publisher: North Point Press
  • Pub date: Apr 22, 2002
  • Dimensions: 1290 mm x 839 mm x 129 mm Just how big is that?
  • Also available as: Audio CD, School & Library Binding and Others
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9780865475878 Paperback $27.50 $19.80 bn.com
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$27.50 $17.99 The Book Depository
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