[−]
  • Search Digit-count Valid ISBN Invalid ISBN Valid Barcode Invalid Barcode
Share Organize Explore

has ALL you need!

A community for book lovers to create their own bookshelves, share and explore books.

Sign Up for FREE!

Creating Customer Evangelists

How Loyal Customers Become a Volunteer Sales Force

By Ben McConnell, Jackie Huba, Guy Kawasaki

Paperback | 9781419597213

Book Description

For the first time in paperback, a revised edition of the book that launched the term “customer evangelism.” Updated with new statistics and figures, this landmark book has shown countless companies how to harness the power of evangelism marketing and increase customer loyalty, sales,Continue

For the first time in paperback, a revised edition of the book that launched the term “customer evangelism.” Updated with new statistics and figures, this landmark book has shown countless companies how to harness the power of evangelism marketing and increase customer loyalty, sales, and profitability.

When customers are truly thrilled about their experience with a product or service, they become outspoken “evangelists” for a company. Savvy marketing professionals know that this group of satisfied believers can be leveraged as a potent marketing tool to increase their customer universe.

Authors Ben McConnell and Jackie Huba know how to take a company’s best customers and turn them into influential, loyal, and enthusiastic evangelists. Creating Customer Evangelists shows how to develop evangelism marketing strategies and programs that will create communities of influencers who can expand and drive sales for a company.

By deepening customer relationships, successful companies create customer communities that generate grassroots support and value for their products and services. Creating Customer Evangelists can convert good customers into exceptional ones who willingly spread the word. Updated material for this edition includes* New research about the effectiveness of word of mouth
* Updated case studies
* How blogs, podcasts and other social media affect the six tenets of evangelism
* Preface about the growth of customer evangelism, fueling a "word of mouth marketing" industry

Book Details

  • English Books
  • Paperback 240 Pages
  • Edition: Revised
  • ISBN-10: 1419597213
  • ISBN-13: 9781419597213
  • Publisher: Kaplan Business
  • Pub date: Jan 02, 2007
  • Dimensions: 21 cm x 14 cm x 2 cm Just how big is that?
Improve data of this book

Prices Change currency & sellers

ISBN Edition List Sale Seller
9781419597213 Paperback $14.95 -- Amazon US
£8.00 -- Amazon UK
$19.00 -- Amazon CA
Added to Shelf Added to Wish List

Inline Translation Mode

Left click to navigate, right click to translate.

inline translation guide

or close

Inline translation is not ready for this page yet.

Inline translation mode.

Share this page with your friends.

The viewport has not loaded.