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Creative Advertising : Ideas and Techniques from the World's Best CampaignsBlog this item
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Book Description

What makes an advertisement memorable? This new book unravels the creative processes behind some of the most original and effective campaigns of recent years. Author Mario Pricken showcases hundreds of examples of international advertising from a wide range of media including books and magazines, billboards, television, movies, and the Internet. Clearly presented and accessible, each chapter highlights different practical methods for creating original and unforgettable advertisements, from finding the elusive "big idea" to reworking classic techniques. The selection covers award-winning work from some of the biggest and most influential names in the industry such as J. Walter Thompson and Saatchi and Saatchi, along with exciting young agencies such as London-based mother ltd. All brilliantly demonstrate a fascinating range of approaches including innovative ways of visualizing concepts, the art of illusion and paradox, using metaphor and analogy, and deploying shock tactics and humor. Interviews with luminaries such as John Hegarty, Chairman and Creative Director of BartleBogleHegarty, provide invaluable insights into the working practices of top agencies. Creative Advertising will prove to be an indispensable book for designers and art directors. Over 500 color illustrations and photographs.

Book Details
English Books
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Hardcover 263 Pages
ISBN-10: 0500510741
ISBN-13: 9780500510742
Publisher: Thames & Hudson
Pub date: May 01, 2002
Dimensions: 29 cm x 26 cm x 2 cm Just how big is that?
Also available as: Paperback
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Buying Info Change currency & sellers

ISBNEditionListSaleSeller
9780500284766Paperback$39.95$26.37Amazon US
£24.95£15.99Amazon UK
$40.08$39.56Amazon CA
¥5276¥4486Amazon JP
$39.95$35.95bn.com
9780500510742Hardcover$50.00Amazon US
£35.00Amazon UK
$75.00Amazon CA
¥6369Amazon JP
€38.76Amazon FR

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