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Cultural Strategy

Using Innovative Ideologies to Build Breakthrough Brands

By Douglas Holt

Others | 9780199587407

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Book Description

How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's?

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Book Details

  • English Books
  • Others 387 Pages
  • ISBN-10: 019958740X
  • ISBN-13: 9780199587407
  • Publisher: Oxford Univ Pr
  • Pub date: Nov 01, 2010
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9780199587407 Others $29.95 $19.06 The Book Depository
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