Customer Mania: It's Never Too Late to Build a Customer-Focused Company by Ken Blanchard, Jim Ballard, and Fred Finch presents a framework for creating a customer-focused organization through an actual case study - Yum! Brands - the parent company of Taco Bell, Pizza Hut, and KFC. The book is neatly organized and easy to read. Although it was written in 2004, the key components of Yum! Brands customer mania philosophy as found in this book remain vital and viable even today.
Read my complete review at: http://www.memoriesfrombooks.com/2015/06/customer-mania-its-never-too-late-to.html...Continua