Dozens of new cutting edge print advertisements have been included from the US, UK, Australia and Asia. But that¡¯s not all. For the first time, readers will get to see the latest work from the Philippines, South Africa, China and Eastern Europe. The ads are bigger, clearer and bolder. Virtually every ad is shown on a page of its own, making the text easier to read. In addition, new creative voices have been added to the main text.
No other advertising reference book offers so much colour, new classic ads, coupled with a stellar cast of creative giants, giving page-by-page advice. A thicker, more colourful value-packed book ¨C now in hardcover and paperback....Continua