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Dealing with Darwin

How Great Companies Innovate at Every Phase of Their Evolution

By Geoffrey A. Moore

(4)

| Hardcover | 9781591841074

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Book Description

Dealing with Darwin, Moore's most ambitious work to date, offers nothing less than a new unified theory of the evolution of markets. Drawing on hundreds of different examples, Moore illuminates how established companies can prevent their own extinction - not by throwing resources wildly at every potContinue

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THE GOOD: An often down-to-earth look at how companies must innovate continuously. THE BAD: Counterintuitive thinking--and use of terms--may confuse some readers. THE BOTTOM LINE: Aimed mainly at top executives, this is a valuable volume.
http://www.businessweek.com/magazine/content/06_02/b396 ... (continue)

THE GOOD: An often down-to-earth look at how companies must innovate continuously. THE BAD: Counterintuitive thinking--and use of terms--may confuse some readers. THE BOTTOM LINE: Aimed mainly at top executives, this is a valuable volume.
http://www.businessweek.com/magazine/content/06_02/b396…

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Business Week Test said on Jan 23, 2006 | Add your feedback