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Defensive Design for the Web

How to improve error messages, help, forms, and other crisis points (VOICES)

By 37signals, Jason Fried, Matthew Linderman

(29)

| Paperback | 9780735714106

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Book Description

Let's admit it: Things will go wrong online. No matter how carefully you design a site, no matter how much testing you do, customers still encounter problems. So how do you handle these inevitable breakdowns? With defensive design. In this book, the experts at 37signals (whose clients include MicrosContinue

Let's admit it: Things will go wrong online. No matter how carefully you design a site, no matter how much testing you do, customers still encounter problems. So how do you handle these inevitable breakdowns? With defensive design. In this book, the experts at 37signals (whose clients include Microsoft, Qwest, Monster.com, and Clear Channel) will show you how.

Defensive design is like defensive driving brought to the Web. The same way drivers must always be on the lookout for slick roads, reckless drivers, and other dangerous scenarios, site builders must constantly search for trouble spots that cause visitors confusion and frustration. Good site defense can make or break the customer experience.

In these pages, you'll see hundreds of real-world examples from companies like Amazon, Google, and Yahoo that show the right (and wrong) ways to get defensive. You'll learn 40 guidelines to prevent errors and rescue customers if a breakdown occurs. You'll also explore how to evaluate your own site's defensive design and improve it over the long term.

This book is a must read for designers, programmers, copywriters, and any other site decision-makers who want to increase usability and customer satisfaction. [강컴닷컴 제공]

3 Reviews

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  • 4 people find this helpful

    From the makers of Tadalist, Basecamp, Backpack, etc, this is a handy reminder of oft-overlooked things to take care of in web usability design. The graphic examples are clear and the words are used economically. Not exactly in-depth, but nonetheless a glimpse into the thinking behind 37signal's del ... (continue)

    From the makers of Tadalist, Basecamp, Backpack, etc, this is a handy reminder of oft-overlooked things to take care of in web usability design. The graphic examples are clear and the words are used economically. Not exactly in-depth, but nonetheless a glimpse into the thinking behind 37signal's delightful web apps. Surfing the web would be 9 times more enjoyable if every site goes "defensive."

    Is this helpful?

    Greg Sung said on Oct 13, 2005 | Add your feedback

  • 2 people find this helpful

    As the title of the book said, it's defensive, but there's a saying that a good defense is the start of a good attack. Read this book and avoid the errors it named can surely make your web much better and lose less visitors and customers.

    Losing less is as important as attracting more, isn't ... (continue)

    As the title of the book said, it's defensive, but there's a saying that a good defense is the start of a good attack. Read this book and avoid the errors it named can surely make your web much better and lose less visitors and customers.

    Losing less is as important as attracting more, isn't it?

    Is this helpful?

    CCC said on Sep 17, 2007 | Add your feedback

  • 1 person find this helpful

    Really great look at steps you can take to disaster-proof your site. Make errors friendly, make forms less intimidating and more helpful, etc. This was a really quick read. Full of great tips, and humor too.

    Is this helpful?

    Jaemi K said on Oct 9, 2008 | Add your feedback

Book Details

  • Rating:
    (29)
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  • English Books
  • Paperback 264 Pages
  • Edition: 1
  • ISBN-10: 073571410X
  • ISBN-13: 9780735714106
  • Publisher: New Riders Press
  • Pub date: Mar 02, 2004
  • Dimensions: 1484 mm x 1161 mm x 65 mm Just how big is that?
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