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Book Description
"Not another empty call for 'obeying the customer,' this book offers a comprehensive framework and approach by which the entire organization can learn to discover the end-result experiences that customers truly value, and then reinvent the business based on those discoveries." -Stephen A. Furbacher, President, Dynegy Midstream Services, Limited Partnership
- Book Details
- English Books
- Paperback 340 Pages
- Edition: 1
- ISBN-10: 0738201626
- ISBN-13: 9780738201627
- Publisher: Basic Books
- Pub date: Jan 01, 1998
- Dimensions: 23 cm x 15 cm x 2 cm Just how big is that?
- Also available as: Hardcover
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