Design-It-Yourself

In today's digital world, Web sites have become essential tools for connecting with customers, selling products, and extending a company's brand. But many small business owners and free agents don't have the budget to hire a Web designer or the know-how to go it alone. Now, Design-It-Yourself: Web Sites makes it possible for professionals with no design background to create Web sites customized to their company's unique needs easily and inexpensively.

This step-by-step guide is the first to go beyond the nuts and bolts of Web design to provide the actual templates and tools for creating a killer site. The first part of the book walks the reader through the entire process, from setting goals to planning, designing, and testing the site. Valuable features and sidebars help answer critical questions along the way, such as what kind of site, how much interactivity, and what type of technology works best for a specific business.

The second half of the book deconstructs 25 finished projects and provides user-friendly templates for getting sites up and running quickly. Whether readers want to create a simple, two-color home page or a flashy, creative e-commerce site, this foolproof guide can help anyone create an effective business Web site right from their home computer.

Avi Itzkovitch is a freelance Web designer responsible for customer relations, Web design, and implementation.

Adam Till is a lawyer and freelance copywriter for several Web design companies. Both authors live in Ontario, Canada.