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Book Description
A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial focus - with an emphasis on undersContinue
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- English Books
- Paperback 670 Pages
- Edition: 2nd
- ISBN-10: 0132015676
- ISBN-13: 9780132015677
- Publisher: Prentice Hall
- Pub date: May 04, 1993
- Dimensions: 1484 mm x 968 mm x 258 mm Just how big is that?
- Also available as: Hardcover
Prices Change currency & sellers
| ISBN | Edition | List | Sale | Seller |
|---|---|---|---|---|
| 9780132015677 | Paperback | $197.33 | $180.54 | The Book Depository |
| Other editions → | ||||
