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Book Description
An all-in-one resource on writing, organizing, and delivering Web content
After nearly a decade of experimentation, Web professionals now know that bells and whistles alone do not make a successful Web site. More than anything, strong and seamlessly integrated content attracts customers and keeps them coming back. Coauthored by a new media development expert and an award-winning writer, this book arms professionals with a complete blueprint and a set of best practices for writing, organizing, and delivering Web content. A one-stop resource for Webmasters, content developers, project managers, and editors, it covers all the bases-from key technical considerations to the principles of professional copywriting.
Companion Web site includes resource listings and updates.
- Book Details
- English Books
- Rating:
(2)
4 stars 
3 stars 2 stars 1 star - Paperback 352 Pages
- Edition: 1st
- ISBN-10: 0471146110
- ISBN-13: 9780471146117
- Publisher: Wiley
- Pub date: Dec 20, 2001
- Dimensions: 23 cm x 19 cm x 2 cm Just how big is that?
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