Differentiate or Die

Survival in Our Era of Killer Competition

by | Editor: Wiley
Average vote of 4
| 2 total contributions of which 2 reviews , 0 quotes , 0 images , 0 notes , 0 video
"Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand."-David Ogilvy
In today's ultra-competitive world, the average supermarket has 40,000 brand items on its shelves. Car shoppers can wander through t
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wisdomgame
Ha scritto il 15/02/10
IT’S ALL ABOUT PERCEPTIONS In the mind of the consumer you must use a differentiating idea to market yourself or your product. To build your brand you must use a differentiating idea and that idea must be simple and built around differentiation. WHAT...Continua
Jonaschau
Ha scritto il 18/07/09

Section 1[return]Branding, Communications and Marketing


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