Distribution Channels

by Julian Dent

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Covering the whole process, including accessing and servicing markets and customers, controlling brands, creating differentiation, and improving the business distribution model, this book is an essential read for anyone involved in ...

Language: English
Number of pages:
Format: idBinding_

ISBN-10: 0749455365
ISBN-13: 9780749455361
Date of publication: 01/01/2009

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