The aim of this text is to make the intriguing subject of economics more accessible and relevant to those studying the subject as part of a business-related degree. The book covers all of the major principles of economics but its focus throughout is firmly on applying these economic principles to the real world of business.

The third edition of this highly successful textbook is written in a direct and straightforward style, making considerable use of business examples throughout to illustrate how economics can be used to understand business problems and the business environment. It has been thoroughly revised and updated to reflect current issues.