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Enterprise one-to-one

tools for building unbreakable customer relationships in the interactive age

By Don Peppers

(1)

| Hardcover | 9780749917128

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Book Description

A specific concept in sales strategy is examined in this book, aiming to sell one customer at a time as many products and services as possible, over the lifetime of that customer's patronage. This is achieved by using customer databases and interacti Continue

A specific concept in sales strategy is examined in this book, aiming to sell one customer at a time as many products and services as possible, over the lifetime of that customer's patronage. This is achieved by using customer databases and interactive communications. The book contains advice on implementing the one-to-one philosophy in one's own business. Chapters describe how to identify and capitalize on customer differences; how to increase your share of valuable "lifetime" customers; how to treat different customers differently; how to anticipate what the customer wants; how to get customer feedback; and how to remove distribution barriers.

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Book Details

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    (1)
  • English Books
  • Hardcover 436 Pages
  • ISBN-10: 0749917121
  • ISBN-13: 9780749917128
  • Publisher: Little, Brown Book Group
  • Publish date: 1997-03-27
  • Dimensions: 0 mm x 903 mm x 1,431 mm Just how big is that?
  • Also available as: Softcover
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