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Everything Is Miscellaneous

The Power of the New Digital Disorder

By David Weinberger

(35)

| Paperback | 9780805088113

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Book Description

Human beings are information omnivores: we are constantly collecting, labeling, and organizing data. But today, the shift from the physical to the digital is mixing, burning, and ripping our lives apart. In the past, everything had its one place--the Continue

Human beings are information omnivores: we are constantly collecting, labeling, and organizing data. But today, the shift from the physical to the digital is mixing, burning, and ripping our lives apart. In the past, everything had its one place--the physical world demanded it--but now everything has its places: multiple categories, multiple shelves. Simply put, everything is suddenly miscellaneous. In Everything Is Miscellaneous, David Weinberger charts the new principles of digital order that are remaking business, education, politics, science, and culture. In his rollicking tour of the rise of the miscellaneous, he examines why the Dewey decimal system is stretched to the breaking point, how Rand McNally decides what information not to include in a physical map (and why Google Earth is winning that battle), how Staples stores emulate online shopping to increase sales, why your children's teachers will stop having them memorize facts, and how the shift to digital music stands as the model for the future in virtually every industry. Finally, he shows how by "going miscellaneous," anyone can reap rewards from the deluge of information in modern work and life.From A to Z, Everything Is Miscellaneous will completely reshape the way you think--and what you know--about the world. The Flocking of Information: An Amazon.com Exclusive Essay by David WeinbergerAs businesses go miscellaneous, information gets chopped into smaller and smaller pieces. But it also escapes its leash--adding to a pile that can be sorted and arranged by anyone with a Web browser and a Net connection. In fact, information exhibits bird-like "flocking behavior," joining with other information that adds value to it, creating swarms that help customers and, ultimately, the businesses from which the information initially escaped. For example, Wize.com is a customer review site founded in 2005 by entrepreneur Doug Baker.The site provides reviews for everything from computers and MP3 players to coffee makers and baby strollers. But why do we need another place for reviews? If you're using the Web to research what digital camera to buy for your father-in-law, you probably feel there are far too many sites out there already. By the time you have scrolled through one store's customer reviews for each candidate camera and then cross-referenced the positive and the negative with the expert reviews at each of your bookmarked consumer magazines, you have to start the process again just to remember what people said. Wize in fact aims at exactly that problem. It pulls together reviews from many outside sources and aggregates them into three piles: user reviews, expert reviews (with links to the online publications), and the general "buzz." (For shoppers looking for a quick read on a product, Wize assigns an overall ranking.) When Wize reports that 97 percent of users love the Nikon D200 camera, it includes links to the online stores where the user reviews are posted, so customers are driven back to the businesses to spend their money. Zillow.com does something similar for real estate. The people behind Expedia.com, Rich Barton and Lloyd Frink, were looking for a new business idea--and were in the market for new homes. After hunting for information, they found that most of it was locked into the multiple listings sites of the National Association of Realtors. Now Zillow takes those listings and mashes them up with additional information that can help a potential purchaser find exactly what she wants. The most dramatic mashup right now is the "heat map" that uses swaths of color to let you tell at a glance what are the most expensive and most affordable areas. At some point, though, Zillow or one of its emerging competitors will mash up listing information with school ratings, crime maps, and aircraft flight patterns. Wize and Zillow make money by selling advertising, but their value is in the way their sites aggregate the miscellaneous--letting lots of independent sources flock together, all in one place.We're seeing the same trend in industry after industry, including music, travel, and the news media. Information gets released into the wild (sometimes against a company's will), where it joins up with other information, and the act of aggregating adds value. Companies lose some control, but they gain market presence and smarter customers. The companies that are succeeding in the new digital skies are the ones that allow their customers to add their own information and the aggregators to mix it up, because whether or not information wants to be free, it sure wants to flock.

19 Reviews

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  • 1 person finds this helpful

    作者回顧了分類學的歷史,將文明發展至今的秩序分成三類:

    第一類,真實物件在實體空間中被擺放的方式,像是超市中的商品
    第二類,被紙張索引後的物件,像是圖書館的索引卡片
    第三類,hyper-link, tag, faceted classification sysyem,像wikipedia

    建立於事實之上的各種知識,隨著資訊爆炸以及網路的發達,逐漸變成大宗商品,易於取得;因此我們進入了「詮釋」的時代,將資訊以有意義的方式再現,並且真誠的服務 stakeholders。知識/媒體菁英掌握發言管道 ...(continue)

    作者回顧了分類學的歷史,將文明發展至今的秩序分成三類:

    第一類,真實物件在實體空間中被擺放的方式,像是超市中的商品
    第二類,被紙張索引後的物件,像是圖書館的索引卡片
    第三類,hyper-link, tag, faceted classification sysyem,像wikipedia

    建立於事實之上的各種知識,隨著資訊爆炸以及網路的發達,逐漸變成大宗商品,易於取得;因此我們進入了「詮釋」的時代,將資訊以有意義的方式再現,並且真誠的服務 stakeholders。知識/媒體菁英掌握發言管道的時代已經過去,未來將眾聲喧嘩,在辯證與多元中互相輝映。

    Is this helpful?

    eliotzhang said on Mar 18, 2012 | Add your feedback

  • 1 person finds this helpful

    購物與販售之間的關連性,有其規則可尋,
    不過許多人大概不知道真正會刺激消費,絕對與資訊流通是否通暢互為因果。
    身為消費者的我們也有類似的購物經驗,就是走到實體商店選購自己所需的商品,
    卻在到了最後結帳時也買了其他的商品;
    即便沒有立即的需求,還是會超過預算買了不該買的東西。

    原因是什麼?

    消費,是沒有理由可言──想買時,就什麼都有可能買,放進推車裡,然後開心結帳走人。

    舉例在大賣場或者百貨商場閒逛時,你一定會受到情境影響開始愉悅了起來,
    看到的每樣商品都像是失散 ...(continue)

    購物與販售之間的關連性,有其規則可尋,
    不過許多人大概不知道真正會刺激消費,絕對與資訊流通是否通暢互為因果。
    身為消費者的我們也有類似的購物經驗,就是走到實體商店選購自己所需的商品,
    卻在到了最後結帳時也買了其他的商品;
    即便沒有立即的需求,還是會超過預算買了不該買的東西。

    原因是什麼?

    消費,是沒有理由可言──想買時,就什麼都有可能買,放進推車裡,然後開心結帳走人。

    舉例在大賣場或者百貨商場閒逛時,你一定會受到情境影響開始愉悅了起來,
    看到的每樣商品都像是失散多年的兄弟姐妹,巴不得將它納入購物名單裡,
    結果搜刮的結果是讓兩手提著更重的東西。
    這些都是用錢堆出來的,你或許覺得自己太不理性;
    但事實上,消費就像永無止盡的黑洞,
    除非你脫離這樣的情境,否則很難不消費,付現或刷卡都一樣。

    人的眼睛擅於捕捉各種可能的新資訊,就算陳列在架上的商品很誘人,
    也必須是在視線所及的範圍之內,
    這也是為什麼消費者都會依照個人身高和視線的遠近決定添購哪些商品。 
    商品必須容易聚焦,只要有吸引人多看一眼的特質,很快就會銷售一空。

    現在我們所認為的消費是在看得到摸得到的地方進行的,
    那麼在虛擬空間裡消費行為又是如何引領風潮?

    網上購物,稀鬆平常。
    在選擇上項目更多,只要你喜歡的,幾乎都能買得到,
    一來你不用再花多餘的時間逛街,找停車位以及商品販售的樓層和區域, 
    一指神功就能幫你搞定一切。 
    二來你可以針對自己的需求來做設定,不會有人在你旁邊碎碎嘴,自由自在的購物,
    的確能省下許多麻煩事。

    電腦的普及與上網速度飛快的時代,瀏覽視窗取代了傳統銷售人員的口頭禪:「我能為你效勞」
    有些銷售員未必能針對客人的需求做出立即的反應,答非所問,這就很掃興,
    消費者要的東西是在最快的時間被找到,在眾多陳列的商品中不見得我們每一樣都需要, 
    但是一定要很豐富多元,這樣消費者才能盡興,
    也能在最短的時間讓消費者自行整合自己的需求,帶來無限的購物樂趣。
    談到需求,我們都是行家,
    因為面對再雜亂的資訊或事物都有能力整合,有系統地找出自己想要的,
    換言之,亂不會礙事(我們總有辦法理出順序,讓消費行為順利進行)

    在選項愈來愈多的情況下,我們吸收新知的能力只會增強, 
    但數量所引發的混亂也同樣有增無減,
    我們不會因為數量而感到困擾,反而更能激發人消費的渴求,
    一次又一次,永不嫌煩。

    因為新資訊產生的速度過快,可能會對人產生焦慮,
    不過新而又新的資訊會取代我們一時的糊塗,
    只要有新的東西出來,我們都會照單全收,一點都不困擾。

    因為資訊只會讓數量加劇,同樣也會替人篩選,留下的就是我們現在的需求,
    方便省事,不像傳統購物時那樣丟三落四。

    Is this helpful?

    阿伯伯 said on Nov 10, 2010 | Add your feedback

  • 1 person finds this helpful

    Di sicuro un libro stimolante, che mi ha chiarito molto le idee riguardo al valore del 'disordine digitale'. L'ordine nasce nel momento in cui se ne ha bisogno, prima è necessario tenersi più larghi possibili: questo è sostanzialmente il messaggio de ...(continue)

    Di sicuro un libro stimolante, che mi ha chiarito molto le idee riguardo al valore del 'disordine digitale'. L'ordine nasce nel momento in cui se ne ha bisogno, prima è necessario tenersi più larghi possibili: questo è sostanzialmente il messaggio del libro. Argomentato in maniera piuttosto convincente.

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    Marco said on Oct 20, 2010 | Add your feedback

  • 1 person finds this helpful

    Più informazione, più ricchezza per tutti

    Da Linneo ai giorni nostri, l'autore ripercorre la storia della classificazione della conoscenza, fino ad approdare allo scenario attuale dove tutto è miscellaneo. Indispensabile per avere un quadro completo di come si è sviluppata e dove sta andando ...(continue)

    Da Linneo ai giorni nostri, l'autore ripercorre la storia della classificazione della conoscenza, fino ad approdare allo scenario attuale dove tutto è miscellaneo. Indispensabile per avere un quadro completo di come si è sviluppata e dove sta andando la knowledge management.

    Is this helpful?

    Silvia ali said on May 30, 2010 | Add your feedback

  • 1 person finds this helpful

    Dalla copertina:
    David Weinberger charts the new principles of digital order that are remaking business, education, politics, science, and culture. In his rollicking tour of the rise of the miscellaneous, he examines why the Dewey decimal system ...(continue)

    Dalla copertina:
    David Weinberger charts the new principles of digital order that are remaking business, education, politics, science, and culture. In his rollicking tour of the rise of the miscellaneous, he examines why the Dewey decimal system is stretched to the breaking point, how Rand McNally decides what information not to include in a physical map (and why Google Earth is winning that battle), how Staples stores emulate online shopping to increase sales, why your children’s teachers will stop having them memorize facts, and how the shift to digital music stands as the model for the future in virtually every industry. Finally, he shows how by "going miscellaneous," anyone can reap rewards from the deluge of information in modern work and life.

    Is this helpful?

    Domenico (Ingo) Bogliolo said on Mar 16, 2009 | Add your feedback

Book Details

  • Rating:
    (35)
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  • English Books
  • Paperback 288 Pages
  • ISBN-10: 0805088113
  • ISBN-13: 9780805088113
  • Publisher: Holt Paperbacks
  • Publish date: 2008-04-29
  • Dimensions: 129 mm x 857 mm x 1,309 mm
  • Also available as: Hardcover
  • In other languages: other languages 繁體書
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