This book bears all the marks of a product rushed to feed a fad.
- It is actually biographies of C V Starr and Hank Greenberg, the two heads of AIG since it was founded in 1919, which means the title "Fallen Giant" is really quite misguiding. The way the story was told definitely makes it not very "amazing," either.
- AIG's development is discussed only as a backdrop to the two legends' lives, so those looking to retrace AIG's global footprint will be disappointed.
- Although a detailed timeline of AIG's corporate history and list of sources are appended, I was disoriented by the poor writing and haphazard organization of information, even though I already possess some knowledge of the subject.
- The ending is also one of the weakest of books of any genre in my recent memory.
I could forgive poor writing if it was a self-published book by a non-professional writer. However, the reputable publisher and editor - Wiley and a journalist of Fortune - clearly did not do their jobs. Whether it was because they generally sucked or the author is defense of his work, I have no idea. The end result is that the reader feels like he is listening to a gentle granny - good intentioned, well-informed, but the way she talks is frequently repetitive or confusing. For a split second, I had the urge to sit down and reorganize the book, like cleaning up messes of an incompetent boss.
There should be no dispute over the lifetime achievements of C V Starr and Hank Greenberg, no matter what you think of them as individuals. They built a global empire over decades, attracting and retaining some of the top talents in different industries, and continue to prosper in the changing world. They deserve to be addressed as Giants, and they definitely deserve a much better treatment than this one....Continua