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MAD COWBOY | No Logo | The Jungle | The McDonaldization of Society | Not on the Label |
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- Book Details
- English Books
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- Paperback 400 Pages
- Edition: New Ed
- ISBN-10: 0141006870
- ISBN-13: 9780141006871
- Publisher: Penguin Books Ltd
- Pub date: Apr 04, 2002
- Dimensions: 20 cm x 13 cm x 2 cm Just how big is that?
- Also available as: Hardcover, Audio CD, Audio Cassette, School & Library Binding and Others
- In other languages:
... and other languagesLivres Français and Libri Italiani

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Fast food has hastened the malling of our landscape, widened the chasm between rich and poor, fueled an epidemic of obesity, and propelled American cultural imperialism abroad. That's a lengthy list of charges, but here Eric Schlosser makes them stick with an artful mix of first-rate reportage, wry ... Continue
Fast food has hastened the malling of our landscape, widened the chasm between rich and poor, fueled an epidemic of obesity, and propelled American cultural imperialism abroad. That's a lengthy list of charges, but here Eric Schlosser makes them stick with an artful mix of first-rate reportage, wry wit, and careful reasoning.
Schlosser's myth-shattering survey stretches from California's subdivisions where the business was born to the industrial corridor along the New Jersey Turnpike where many fast food's flavors are concocted. Along the way, he unearths a trove of fascinating, unsettling truths — from the unholy alliance between fast food and Hollywood to the seismic changes the industry has wrought in food production, popular culture, and even real estate. He also uncovers the fast food chains' disturbing efforts to reel in the youngest, most susceptible consumers even while they hone their institutionalized exploitation of teenagers and minorities.