Step by step, this book will show you how to attract the most profitable customers. Youll learn: · When it isnt necessary to advertise at all · How to identify your most profitable customers - your Twenty Percenters · Relational and ...
ters · Relational and transactional modes. All customers operate in one or the other · The two kinds of advertising - Call To Action and Top-Of-Mind Awareness · How your professional reputation is made, whether you like it or not · Why discounted price is a terrible marketing strategy · Why your rent effects what you spend on advertising · How to effectively use the major media, and how to negotiate with each
Chuck McKay is a marketing practitioner who specializes in achieving results for small retail and service businesses.
Number of pages: 104
Date of publication: 15/12/2004
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