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Folding Patterns for Display & Publicity


Publisher: Pepin Press


Language:English | Number of Pages: 424 | Format: Paperback

Isbn-10: 9057680408 | Isbn-13: 9789057680403 | Publish date: 

Category: Art, Architecture & Photography , Reference

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Book Description
Packaging is an important factor in any retail environment and a key element in most marketing strategies. Consumers react immediately to package shapes, and are influenced by them when making buying decisions. Different product categories are often easy to recognize by their characteristic form, for example chocolate boxes or milk cartons. On the other hand, a manufacturer of an exclusive product, such as jewellery or perfume, may deliberately choose an unusual, eye-catching form. How to Fold and Folding Patterns for Display and Publicity are unique step-by-step manuals, containing hundreds of great folding ideas and ready-to-use designs. These books are essential tools for anyone involved in the fields of graphic and industrial design, advertising, and printing. All patterns are stored in eps vector format on the enclosed CD-ROMs. They may be used freely to create new designs, and can be scaled and modified to suit any conceivable purpose.
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  • 5

    This step-by step reference is very useful when I need to made displays and other useful materials(e.g. CD folder in A4 size for ECA/work) in paper. The enclosed illustrator templates are amazing that dramatically increase the ease of creating these things!

    said on