How Today's Smartest Businesses Profit from Giving Something for Nothing

Average vote of 534
| 5 total contributions of which 5 reviews , 0 quotes , 0 images , 0 notes , 0 video
In his New York Times bestseller, The Long Tail, Wired magazine's editor in
chief provided a glimpse of the business future that's already here.
Ha scritto il 29/11/10
Another interesting read from Anderson
Chris Anderson’s follow up to his popular book, “The Long Tail” does not disappoint, but rather provides an interesting look at the business of “Free” and how companies are profiting from adapting a free model. In “Free”, Anderson discusses the grow...Continua
S Lattanzi
Ha scritto il 09/09/10
not that great

it is not at the same level of "The long tail", it is less intriguing and illuminating

Ha scritto il 29/05/10
the book is entertaining, although not as insightful and inspiring as 'the long tail' by the same author. although it's quite clear why 'free' is so appealing to consumers, it's less obvious why it's a good business strategy. And in fact, the author...Continua
Ha scritto il 14/02/10
-argues that you can make money from free and people have been doing it for some time (for example, loss leader) -gives ways to make money from free -argues that an abundance in something creates a scarcity of something else (for example, the abundan...Continua
Ha scritto il 21/11/09
A nice books, it doesn't tell us anything ground breaking new. It lists smart examples on how economy and price definition works in the digital age.<br />In any case a "must read" book for anyone who wants to understand why everything in our wo...Continua

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