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Get Content Get Customers

Turn Prospects into Buyers with Content Marketing

By ,

Publisher: McGraw-Hill Education - Europe

3.2
(12)

Language:English | Number of Pages: 224 | Format: Paperback | In other languages: (other languages) Chi traditional

Isbn-10: 0071625747 | Isbn-13: 9780071625746 | Publish date: 

Also available as: Others , eBook

Category: Business & Economics

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Book Description
Connect to customers with compelling content! The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver it to customers-- without interrupting their lives. It's the new way of marketing, and it's the only way to build a loyal, engaged customer base. "Pulizzi and Barrett have taken integrated marketing communications to the next level...Every marketer, large or small, can use this text to build better ongoing customer relationships." --Don Schultz, Professor Emeritus-in-Service, Integrated Marketing Communication, Northwestern University "Deftly navigating the worlds of PR, advertising and marketing, Joe and Newt prove that the real secret to great marketing is not a brilliant tagline, but creating compelling and useful content." --Rohit Bhargava, Senior Vice President of Digital Marketing, Ogilvy 360 Digital Influence, and author of Personality Not Included "Get Content Get Customers provides a play-by-play for any marketer who is serious about breaking away from the pack."
--Greg Verdino, Chief Strategy Officer, Crayon, LLC
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  • 5

    翻閱此書時,正好腦中在思考如何規劃一個購物網站,我總認為內容才是王道,必須將內容加入網站中,而此書的出現正好驗證了我的想法。

    我有幾個離開報社的朋友,也有一些文筆不錯的朋友,我將此書介紹給她們,也指出她們一條可以思考的路。

    said on 

  • 5

    Get Content-Get Customers

    The key to a successful media program is great content. Find your content niche, one that meadia companies have forgotten or deserted and become the trusted content resource. BEST B-Behavior; everything you communicate with customers has a purpose. E-Essential:
    Deliver information that
    ...continue

    The key to a successful media program is great content. Find your content niche, one that meadia companies have forgotten or deserted and become the trusted content resource. BEST B-Behavior; everything you communicate with customers has a purpose. E-Essential:
    Deliver information that your best customers really need.
    S-Stratigic: Your content marketing efforts must be an integral part of your overall business. T-Target: You must target your content primarily so that it is truely relevant to your buyers.

    said on 

  • 3

    作為國內少數翻譯的內容行銷著作,這本書算是為台灣的讀者引介了內容行銷這個重要的新觀念,書中最重要的觀點就是點出了傳統媒體式微的趨勢,這一趨勢不但影響了媒體工作者的生計,更重要的是改變了企業應用媒體內容的方式,由過去單純投入預算購買大眾媒體的廣告版面來吸引注意,轉而思考自製媒體、自行和目標客戶溝通的可能性,這個重要的轉變的確是許多台灣媒體、企業尚未觀察到的質變,影響層面確實相當深遠。


    本書的內容算是相當簡單易懂,真正的理論只有佔全書1/3的篇幅,其他2/3的內容都是在做一些案例的介紹,以單輸的厚度定價而言算是有一些些灌水,但是依然推薦給一般行銷人員,我相信可以由這本書的內容中 ...continue

    作為國內少數翻譯的內容行銷著作,這本書算是為台灣的讀者引介了內容行銷這個重要的新觀念,書中最重要的觀點就是點出了傳統媒體式微的趨勢,這一趨勢不但影響了媒體工作者的生計,更重要的是改變了企業應用媒體內容的方式,由過去單純投入預算購買大眾媒體的廣告版面來吸引注意,轉而思考自製媒體、自行和目標客戶溝通的可能性,這個重要的轉變的確是許多台灣媒體、企業尚未觀察到的質變,影響層面確實相當深遠。

    本書的內容算是相當簡單易懂,真正的理論只有佔全書1/3的篇幅,其他2/3的內容都是在做一些案例的介紹,以單輸的厚度定價而言算是有一些些灌水,但是依然推薦給一般行銷人員,我相信可以由這本書的內容中得到一些啟發。

    said on