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Getting Real

The smarter, faster, easier way to build a successful web application

By

Publisher: 37signals

4.5
(55)

Language:English | Number of Pages: 193 | Format: Mass Market Paperback

Isbn-10: 0578012812 | Isbn-13: 9780578012810 | Publish date:  | Edition 1

Category: Non-fiction , Professional & Technical , Textbook

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Book Description
Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it's a book of ideas. Anyone working on a web app — including entrepreneurs, designers, programmers, executives, or marketers — will find value and inspiration in this book. 37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people (distributed across 7 time zones). Over 500,000 people around the world use these applications to get things done. Now you can find out how they did it and how you can do it too. It's not as hard as you think if you Get Real.
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  • 4

    Un buon libro denso di consigli su come avviare una impresa online rimanendo semplici, agili e concentrati solo su quello che conta veramente.

    Dall'esperienza di 37 Signals (Basecamp, Rails ...)

    said on 

  • 5

    Ett måste om du jobbar med någon form av affärsutveckling och nätet. Det behöver inte nödvändigtvis vara med programmering, som är bokens utgångspunkt, då den ger bra idéer om hur man ska jobba för att jobba smart, snabbt och med låga kostnader.

    said on 

  • 3

    Do it, publish it

    The essence of the book could be resumed as Make it fast, Make it simple and publish it.
    The book explain the power of the simple thought, simple interface and simple process. It also underline the importance of fast delivery and continuous improvement of any application. It explain some bus ...continue

    The essence of the book could be resumed as Make it fast, Make it simple and publish it.
    The book explain the power of the simple thought, simple interface and simple process. It also underline the importance of fast delivery and continuous improvement of any application. It explain some business-oriented concepts.
    It may appears over-simplistic at first sight - and it probably is, in some points - but the whole concept of the book is intriguing. In the world of complex procedure, complex business and complex products, this is a fresh different approach to informatics and web application.
    I still think it is extreme in its search of simplicity, sometime too extreme, but I suppose everyone involved in some kind of technical or informatics jobs can get some interesting ideas from this.

    Note this book is both available as a standard paper volume as well as a downloadable PDF file.

    said on 

  • 5

    obligatorio

    Para todo aquel que desea poner en marcha no sólo aplicaciones web sino todo lo demás. Aunque en algunos casos haya un desajuste cultural respecto a nuestra realidad, es y debe ser, toda una fuente de inspiración para cualquier valiente.

    said on