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Getting Real

The smarter, faster, easier way to build a successful web application

By 37signals

(50)

| Mass Market Paperback | 9780578012810

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Book Description

Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it's a book of ideas. AnyoneContinue

Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it's a book of ideas. Anyone working on a web app — including entrepreneurs, designers, programmers, executives, or marketers — will find value and inspiration in this book. 37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people (distributed across 7 time zones). Over 500,000 people around the world use these applications to get things done. Now you can find out how they did it and how you can do it too. It's not as hard as you think if you Get Real.

4 Reviews

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  • Addictive

    Realtively short and lively. Reading it causes addiction. The advice in the book needs to be contrasted and weighted but it is in general very useful.

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    Pablo Rodríguez Madroño said on May 28, 2011 | Add your feedback

Book Details

  • Rating:
    (50)
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  • English Books
  • Mass Market Paperback 193 Pages
  • Edition: 1
  • ISBN-10: 0578012812
  • ISBN-13: 9780578012810
  • Publisher: 37signals
  • Pub date: Jan 01, 2006
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9780578012810 Mass Market Paperback $24.99 $22.49 bn.com
$24.99 $19.73 The Book Depository
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