Global Strategic Management


Publisher: Palgrave Macmillan


Language: English | Number of Pages: 512 | Format: Paperback

Isbn-10: 0230008364 | Isbn-13: 9780230008366 | Publish date:  | Edition 2

Also available as: Hardcover

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Book Description
Strategic Management is at the core of any business. The second edition of Global Strategic Management embraces traditional strategic management teaching, but extends it to a world scale. It offers insight into the impact of globalization on business organizations and into how managers could and should react. The text combines a strategic and managerial approach to global issues, blending theory and practical, empirical examples to great effect.